Before Kim founded SOUVELAND, she received a master's degree in TESOL from the Ohio State University and taught English in elementary school. While traveling to other countries, she was impressed by the history of the nations that promoted their country's capital, and she wanted to inform the world about the beauty and long history of Korea. She planned and produced it. In 2017, she won the Gold Prize for "Pop-Up Seoul" in the Seoul Souvenir Contest held by Seoul City. Although there is more to tell, we'll keep it short.
Souveland started to promote history and traditions of Korea. We felt the lack of creative goods and souvenirs of Korea despite the growing numbers of travelers and influence of K-culture. Our products will become the representative guiding items for the visitors and will lead everyone to visit Korea again.